Of course it is a rent, but when you look at the full price of a phone, versus a subsidized phone with a contract, for the most part it is almost a moot point. You are also looking at what you expect to sell the phone for, and if that doesn't happen, then you lose. It all has to do with supply and demand, and it doesn't always turn out right. Timing is also big when it comes to selling your phone and since the iPhone 5 right now is the bottom of the available new pile, it won't hold value too long. But then again, that wasn't really your main question, so I apologize for getting off on the tangent before answering your real question. Everyone can have their own opinion of the US carriers' programs to get you into new devices. To be honest, I hate dealing with selling devices, and except for one, we have recycled our devices through the family until we all got the newer ones, and the older ones are all in their original boxes here at home, still functioning when they were put away, including my original iPhone.
I just hate the thought of dropping $700 plus on a phone. But again, that wasn't your real question was it. I also told you what I thought about that as well.