daedalus2u
Level 2 (185 points)
iPhone

Q: How do I tag files (mostly video) for effective iTunes U search?

I can't find clear documentation (step-by-step) on how to rage files in iTunes U for effective searching in the iTunes U search engine. I have a lot of files that are being submitted by contributors with various levels of technical expertise, and I am trying to supply them with simple directions for tagging their files. Any help from the community?

 

thx,

Matthew

Posted on Oct 10, 2014 10:57 AM

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daedalus2u

Q: How do I tag files (mostly video) for effective iTunes U search?

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  • by patixa,

    patixa patixa Oct 13, 2014 12:35 PM in response to daedalus2u
    Level 3 (617 points)
    Oct 13, 2014 12:35 PM in response to daedalus2u

    I apologize for my misunderstanding, but your question is too ambiguous for me to understand your request.

     

    What do you mean by "iTunes U search engine"? Some possibilities:

    • student searching within iTunes U for iOS in the materials list for a particular course
    • students searching the iTunes U storefront (via iOS or iTunes for OS X / Win) for a class they are interested in subscribing to
    • teachers searching the materials lists in the courses they're teaching

     

    Further, what do you mean by "tagging"? Embedding keywords in the mp4 file? Something in the markup on Site Manager? Vimeo or YouTube tags?

     

    If you can provide steps that assume we've never used the application before, we can better help you.

  • by daedalus2u,

    daedalus2u daedalus2u Oct 13, 2014 12:59 PM in response to patixa
    Level 2 (185 points)
    iPhone
    Oct 13, 2014 12:59 PM in response to patixa

    Hi patixa,

     

    I want to make sure that when someone types "rocket surgery" for example in the search box in the upper right hand corner of iTunes, that my video Adventures in Advertising, which features rocket surgery comes up in the results of the search. So the question is how do I tag the video file as having content about rocket surgery. This is an educational series in the "Beyond Campus" category for marketers and marketing students and features topics across the marketing spectrum and by industry experts and I want to ensure that anyone interested in that subject matter can tape into their knowledge.

     

    That said, I believe tagging (seems to be interchangeable with metadata) is the following (Apple provided):

    • Pay close attention to the title, author, summary, and keywords tags at the item and collection levels of your feed because these are the fields that iTunes indexes for search. This metadata—along with your art—is your product packaging. It affects whether your content shows up in relevant searches and determines whether users who find your content are likely to click the Subscribe button.

     

    I hope this clarifies. Trying to create searchable content in iTunes U course creation is challenging for me because I find the documentation confusing.

     

    Thanks for your help!