Q: itunes is currently unavailable

The lost revenue stream and customers do concern Apple or they wouldn't have gotten in this business. 

And the fact that we can't watch Itunes content on our Apple TV means that we all are going to move off of Apple TV and find alternatives.  Hulu and Amazon are competitors that are worth checking out.  Amazon's support is a hundred times better than Apple, too.  In fact, my experience has been that any service provider/vendor has better support than Apple.  Apple is in danger of losing a strong devoted customer base.  They practically cornered the market and for the past 5 years have ****** it away with poor technology releases and terrible support.  They aren't listening to their customers any more and this will bring them down.

I just torrented this week's Walking Dead because my Apple TV won't let me play my legitimate version. If I could figure out how to remove the DRM from my purchased library and migrate it to something else, I would.

I'm having the same problem as the original poster.  It started last week.

We too are having the same issue on all our Apple TVs. Very frustrating that we spend all this money purchasing movies on the cloud and cannot watch them... makes me want to stop giving money to Apple and go back to DVDs and Blueray.

An acknowledgement and resolution would be much appreciated!

Same issue. Everything else on ATV works, and it works fine one iPad and iPhones... It's been two days now... 

I've been having the same issue now also for 2 days.

***.  I can download to my computer, but cannot stream directly to my ATV.

Can watch previews . . . but have not tried to rent any new movies.  Cannot watch any purchased movies or TV programs and I have extensive ones.

Same problem here, in Minneapolis... Tried all the online fixes, the Dolby trick, the reset restore fixes, tried to bypass with mirroring and watching off iPad ... Tried everything.  How about a tweet or an update of some kind?  How about a reimbursement for the shows we can't watch?  How about something? 

I'm sure that most of you have figured this out, but you can watch purchased content if it's downloaded on your mac by using the "Home Sharing" function.  No, we shouldn't have to, but in the meantime it's something so that you can enjoy your content.

I work for a company that offers a competing streaming device...  Never purchased one, but maybe it's time to give that a shot.

Same thing is happening to both of my atvs.  Has been an issue since friday.

I've been having this problem for several days, have phoned Apple twice (after going through all the appropriate steps of resetting/restoring, etc.). Technician was quite rude and informed me that it was an issue with iTunes and just keep trying to reset every hour to see if they get it fixed from their end.  Any luck with anyone else yet?  I am in BC, Canada.

Frustrating since Friday night!    

I've sent an e-mail to Apple since I couldn't get through on the phone. Still no response from the e mail sent a couple days ago. I intend to call them again tonight after I come home from work...

I also sent an email on Saturday and have had no reply. The auto response said I would hear within 48 hours. I re-sent it and the auto response now says I will hear within 72 hours. A movable feast and yes, the "iTunes is currently unavailable. Try again later" message still prevails.

Its day four here.

I can't access any music or movies.  Can access some extras content and previews on movies which is bizzare.  I sent an email with no response after the first day, still no response.  Today a second email was sent.  The bizzare thing is the problem is only with AppleTV.  I can stream anything I want to the PC and iPad.  Don't waste your time signing in and out or rebooting.  I've done it all.

Nothing like having your entire library held hostage.  Bravo Apple!

Just a note Apple.  If you are having a problem, explain to people what that problem is and how long you think it will take to repair it.  At least let people know you care enough that you are doing something about it.  VUDU is looking really good right now....Disney just signed up with them and they already had everyone else through Ultraviolet and I don't need your little box to access VUDU, my Bluray player can do it.  Amazon is talking to Ultraviolet an Disney too so I'll sit idle on your system for a bit so I can decide which ecosystem I want to move to, but I'm just about done here.

Can get a heck of a tablet too for half the cost if I don't need iTunes.

Yeah, it sets me off that they act like they're doing you a favor.  I love the part where they act like you're too dumb to have tried a reboot or reset before you call them and sit on hold for half an hour.

I'm in this boat too.

This started after I set up Family Share for our family.

iTunes content is available on our computers and iOS devices with the exception of my Apple TV (3rd gen).

I've performed all of the typical tech troubleshooting.

Netflix and other services function properly.

The lovely "iTunes is currently unavailable. Try again later." occurs whenever we try to watch purchased iTunes content.  The failure is obviously occurring at the authorization stage.  (Logging in & out with the hopes of something magically changing is the textbook definition of terminally insane, yes?)

I've checked everything I can think of on my end...  All systems "Go".

...waiting...

...waiting...

(...Bueller...)