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Helpful answers
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Dec 20, 2014 11:02 PM in response to Skate Savantby connor08724,If you do not have a set number that you would like to gift, I would contact iTunes, as you would probably have to set up some sort of special arrangement. Best of luck to you!
This link will bring you to the contact iTunes support page. http://www.apple.com/support/itunes/
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Dec 21, 2014 4:30 PM in response to Skate Savantby sberman,From the consumer's (not the developer's) perspective, gifting works like this:
I specify I am going to gift an app to a specific individual (email address required). The amount of the gift is immediately deducted from my Apple ID account.
So if I choose to gift, to, say, 392 people, and the app costs $1, then I would supply the 392 email addresses and the source of payment associated with my Apple ID would be debited $392.