Does anyone know how to download the Beyonce visual album from a CD onto iTunes?

So I bought the disc version of the Beyoncé album and it comes with an audio and a visual. When I put the visual into the computer, it launches into DVD player. Is there a way to download the videos onto iTunes? (I know that you can digitally purchase the videos on iTunes but I don't want to pay again for videos I already bought.) Thanks for any help you can give! 🙂