If you are archiving I would not go with DVDs. Since many computers don't even come with optical drives anymore I think we are starting to see the disappearance of optical media. On a per GB basis it is cheaper to store on hard drives than archival grade DVDs. A 1TB hard drive takes up a lot less space than 250 DVDs in cases, and of course anything you archive you want to do with backup. You can buy docking stations such as the Voyageur ($35+) which lets you attach bare drives to your computer. I have 4 bare drives for archiving which I can easily swap out. While hard drives do not last forever either I think you are only faced with replacing obsolescent ones perhaps every 15 years. It is easier to copy from a 1TB hard drive to another hard drive than copy 250 DVDs.
If you must go with DVDs for long term archiving there's a brand called Taiyo Yuden (I forget the exact name) that is top quality but you probably will have to buy online. Supposedly one of the brand-names buys from the same company but it is hard to make sure you are getting the same thing.
Burn-once optical media are much more reliable but you cannot gradually add files to them the way you can with a hard drive.
2011 post on optical media - http://discussions.apple.com/thread.jspa?threadID=2754858&