Apples in Public Libraries Program Versus Advertising Campaign

One thing Apple does not seem to realize is that in many areas of the country, such as rural areas, there is no access to Apple computers for the general public. Even the local Best Buy don't have them in the store. The last time there were any Macs in an actual store here was in the late 1990s when the iMacs came out. Sears had them, but stop selling them because Apple would not let customers order the colors they wanted. About the only thing locally are iPods, iPhones, and such one might find at Target or Staples, but no computers. The closest Apple Store is at least 80 miles one way. If you want to actually use an Apple you have to take a chance and order one from a major online retailer.


LOL, I once took one of my G4 PowerPC computers, which was 10 years old, into a local Best Buy to see if they had any HDs on hand in a pinch as I didn't want to mail order a HD, and people wanted to know what it was and thought it was cool. The Best Buy Geek was impressed as he had never never seen one in person - I had to show him how to open the case with the side latch as he was looking for screws. That's the real world away from California. 🙂


I've been asking (for more than 10 years) why does not Apple have a program to place Apple computers in public libraries. These libraries typically are hurting for money anyway. Apple has some nice commercials, but they really are less effective if people can't actually get their hands on a product by first hand use or by seeing it in a store first. For the price of one advertising campaign Apple could place Apple computers in a number of public libraries to act a long term advertising campaign as opposed to commercials which are over in 30 seconds.

PowerMac, OS X Mavericks (10.9.5)

Posted on Jan 8, 2015 1:10 AM

Question marked as Top-ranking reply

Posted on Mar 14, 2016 9:46 AM

Here at the New Port Richey Public Library in Florida we just switched out all PCs and replaced with iMacs running El Capitan. We run it all off a Mac Mini with server and profile manager installed. We push out apps and upgrades using MDM and VPP. We run the library on a limited budget but this can be done creatively. Our creative solution was to contact Apple and lease 30 iMacs. The lease runs 3 years after which we turn them in and get 30 new iMacs. Our cost is under $15,000 per year. All come with AppleCare so there is no maintenance to worry about.


18 were for use by the public, 4 for online catalog/member application purposes, 1 for youth library and 7 for circulation desk and cataloging. We already had purchased iMacs for the rest of the staff. In addition we have several ipads for the youth library, a lab with 4 iMacs for members needing extra time to take tests or apply for jobs, and MacBooks to run our multi-media in our meeting rooms. We have for our Windows members laptops to use in the library.


There wasn't much training that had to be done to convert staff from PC to Mac environment, believe it or not - in fact, it was an easy transition for them and our public is thrilled. We have the Apple suite of programs as well as Office for Mac. We use Chrome and Safari and Adobe Flash Player.


The public iMacs have Comprise SAMS solution. The staff and catalog iMacs run Innovative Interfaces Sierra product. Receipt printers are Star.


We use HP printers with the public iMacs and for staff.


We are encountering less computer problems then with the Windows environment so far.


Susan Dillinger

Library Director

New Port Richey Public Library

8 replies
Question marked as Top-ranking reply

Mar 14, 2016 9:46 AM in response to Community User

Here at the New Port Richey Public Library in Florida we just switched out all PCs and replaced with iMacs running El Capitan. We run it all off a Mac Mini with server and profile manager installed. We push out apps and upgrades using MDM and VPP. We run the library on a limited budget but this can be done creatively. Our creative solution was to contact Apple and lease 30 iMacs. The lease runs 3 years after which we turn them in and get 30 new iMacs. Our cost is under $15,000 per year. All come with AppleCare so there is no maintenance to worry about.


18 were for use by the public, 4 for online catalog/member application purposes, 1 for youth library and 7 for circulation desk and cataloging. We already had purchased iMacs for the rest of the staff. In addition we have several ipads for the youth library, a lab with 4 iMacs for members needing extra time to take tests or apply for jobs, and MacBooks to run our multi-media in our meeting rooms. We have for our Windows members laptops to use in the library.


There wasn't much training that had to be done to convert staff from PC to Mac environment, believe it or not - in fact, it was an easy transition for them and our public is thrilled. We have the Apple suite of programs as well as Office for Mac. We use Chrome and Safari and Adobe Flash Player.


The public iMacs have Comprise SAMS solution. The staff and catalog iMacs run Innovative Interfaces Sierra product. Receipt printers are Star.


We use HP printers with the public iMacs and for staff.


We are encountering less computer problems then with the Windows environment so far.


Susan Dillinger

Library Director

New Port Richey Public Library

Jan 8, 2015 7:39 AM in response to Community User

AntiFor wrote:


#1 and #2 are connected, but #3 has nothing to do with #1 and #2.


Apple just spent a reportedly $100 million on a U2 album - money better spent on a library program which would actually result in higher market share as opposed to a total waste.

But who is going to support #3? The cost of hardware is not an issue. It is the support cost. We can preach all day about how Macs are cheaper to support, but nobody in the library or city IT is going to believe a word of it. Also, nobody in the library or city IT has any experience at all with Macs. They would either have to hire people with experience and certifications or train existing personnel who might not take kindly to the additional workload. They still have to support #1 and #2, you know. Finding and retaining staff in a small town is not easy. That is your challenge.

Jan 8, 2015 6:51 AM in response to Community User

Won't happen and the reason is not what Apple will do or wants to do, it's what the libraries can and will do.


You're looking at it simply as switching one piece of hardware for another, you're not looking at the entire picture. There is legacy software that would need to be made available on the Mac, the cataloging software being the most prominent. There is the retraining of the staff, both the librarians and the tech support people. Most libraries are part of a library system, a small city or even a town will have multiple buildings all would need to be modifies as they all interconnect.


Library budgets have been slashed to the bone, many places have pretty much abandoned the idea of a public library system, outsourcing the running of the libraries to private for profit firms. No one is looking to redo the entire library system at this time.


Get the libraries to switch (and to do that you have to convince the politicians to spend the money) and getting the hardware will be the smallest part of the equation.


regards

Jan 8, 2015 4:30 AM in response to Community User

AntiFor wrote:


The closest Apple Store is at least 80 miles one way.

That is pretty typical. There is only about one Apple Retail Store per 1.2 million people in the US. Bummer if you live in Wyoming.


If you want to actually use an Apple you have to take a chance and order one from a major online retailer.

Apple itself is a major online retailer. They ship via FedEx. In any event, it is not a very big chance to order one from a major 3rd party retailer other than the typical scam-fronts of eBay, Craigslist, etc.


LOL, I once took one of my G4 PowerPC computers, which was 10 years old, into a local Best Buy to see if they had any HDs on hand in a pinch as I didn't want to mail order a HD, and people wanted to know what it was and thought it was cool. The Best Buy Geek was impressed as he had never never seen one in person - I had to show him how to open the case with the side latch as he was looking for screws. That's the real world away from California.

Most Best Buy's these days have an in-store Apple Store. In any event, you can use any PC hard drive in a Mac. There has never been any difference in internal drives. You should never by components like that in-store. Always buy those mail order or else you will always spend more and have fewer options to choose from.


I've been asking (for more than 10 years) why does not Apple have a program to place Apple computers in public libraries.

Because they don't need to. All Macs sell out with current distribution channels. The Mac itself is one of the smallest of Apple's business lines now. It is the same size as iTunes. From Apple's financial perspective, the entire Mac line is almost in the "Other products" category.

Jan 8, 2015 7:17 AM in response to Community User

You seem to have a lot of knowledge about library systems and how they are run, are you a librarian?


Then get involved, start at the library and find out who is in charge of purchases, go to your County Commission meeting (or what ever your local government unit is) and speak up. Convince them to make the change then research writing a grant proposal and do it.


It's a fine idea but spending time here writing about it won;t get it done.


good luck

Jan 8, 2015 6:27 AM in response to etresoft

"Apple itself is a major online retailer. They ship via FedEx. In any event, it is not a very big chance to order one from a major 3rd party retailer other than the typical scam-fronts of eBay, Craigslist, etc."


I someone who has used Apple computers for years I haven't had a problem ordering them from major Apple resellers.


On the other hand we have most of computer market dominated by Windows. Your average Windows users IS TAKING a big chance on ordering a Macintosh because many have not had a chance to actually use one. If they don't like it they may out a lot of money, thus they will stick what they already know and just buy another Windows computer as before.


"Most Best Buy's these days have an in-store Apple Store. In any event, you can use any PC hard drive in a Mac. There has never been any difference in internal drives. You should never by components like that in-store. Always buy those mail order or else you will always spend more and have fewer options to choose from."


Yes, the Best Buy does have a Apple booth, but no actual Macintosh computers for potential Windows users to use so once again they will just buy another Windows machine because they can afford to take the chance.


Yes, I know. I buy my hard drives online. I still have a few sealed Caviar Black drives from the last batch of drives I bought before the prices doubled due to flooding in Thailand.


Actually, not every drive will work. The G4 uses PATA drives, not modern SATA unless you convert it to SATA using a expansion card. Yes, I could have saved sales tax and a few dollars buying it online, but then I'd miss getting a project done for several days. The old G4 PPC come in handy for running legacy equipment that has no modern replacement.


"Because they don't need to. All Macs sell out with current distribution channels. The Mac itself is one of the smallest of Apple's business lines now. It is the same size as iTunes. From Apple's financial perspective, the entire Mac line is almost in the "Other products" category."


The company is in the business of selling hardware - moving toward a integrated family of hardware whereas the computer is an important part. It really does not matter if the hardware is an iphone or a computer - they key is getting someone Apple into a customer's hands so they look at your other products. Many potential Apple computer users never get a chance to use a Mac thus they don't buy regardless of how many commercials they see because to ost people its a major investment.


Apple would get a lot more bang for its buck. As an example, look at a local small library I visited who was raising money by trying to sell some computers items. I bought the items and then said if I visited the library I could have a bunch of other stuff for free if I hauled it away. Among the truck load of items was a complete professional software package including a Pro Windows operating system given to the library by the Bill & Melinda Gates Foundation. I've yet to see a single Mac in any library I've visited. Apple already spends tens of millions on advertising to drive their sales as is - adding a library program is a no brainer as its cheaper and provides long term advertising.


Yes, as Macs are replaced with newer models they are put on sale at often huge discounts to make room for newer models. I usually wait until this time to buy a new Mac. So yes, Macs do eventually sell out, but its not like the major online retailers are forcing you to pay full retail because the demand is so high. The last Mac I bought I got a $400 printer included for free, which I then sold to pay for part of the Mac.

Jan 8, 2015 7:07 AM in response to Frank Caggiano

The local library in a town of 30,000 has three main computer systems:


1. That used by the staff only.


2. Computers for the public to search the catalog.


3. Computers to search the internet and used by the public which are connected to a shared printer.


So how does replacing #3 with free Apple computers change #1 or #2?


#1 and #2 are connected, but #3 has nothing to do with #1 and #2.


Apple just spent a reportedly $100 million on a U2 album - money better spent on a library program which would actually result in higher market share as opposed to a total waste.

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Apples in Public Libraries Program Versus Advertising Campaign

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