My apple TV was having internet issues recently and was not connecting to the internet via an ethernet cord. I switched the settings to wireless, and it worked fine for one day. I tried to use my apple TV today, and the light will not stop blinking. Upon turning my TV on, it said I need to connect my apple TV to my itunes account. I have plugged the micro USB cord into my
Apple TV, OS X Mavericks (10.9.5)
Make sure you are following the steps exactly (unplug all cables, connect micro usb, if using a 3rd gen reconnect power)
Connect directly to computer not a keyboard port or USB hub. Try a different cable
A small but significant factor - make sure the Mac/PC that you are connecting your Apple TV to has Internet connectivity. The restore or update process invloves a verification process.
I had the same issue. It worked when I connected the microusb to the AppleTV first, then connected it to the PC without power and with iTunes installed and open. Windows downloaded the drivers and installed it. I added power last.
ITunes immediately displayed the Apple TV recovery options.
Good luck
My apple TV is not appearing in my itunes.
