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Helpful answers
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Feb 9, 2015 11:44 AM in response to ToastyFlakeby sterling r,Hello ToastyFlake,
It sounds like you are wanting to use ApplePay to purchase content from either the iTunes or App Stores. According to the following article, you are correct. ApplePay is for in-app (if the app supports it) or purchasing from a retail store.
Pay with Apple Pay in stores
On iPhone 6 and iPhone 6 Plus, you can use Apple Pay in stores that accept contactless payments. Look for one of these symbols at checkout:
Pay with Apple Pay in apps
On iPhone 6, iPhone 6 Plus, iPad Air 2, and iPad mini 3, you can use Apple Pay to pay within apps when you see the “Buy with Apple Pay” or “Apple Pay” button as a payment method. Look for these buttons in apps:
Thank you for using Apple Support Communities.
Cheers,
Sterling
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Feb 13, 2015 3:40 PM in response to sterling rby ToastyFlake,Yesh, so basically Apple thinks it's great for everybody to take Apple Pay, but they're not going to take it themselves. That's rediculous.

