It's just a mpeg-4 video. The movies is embeded into the pfd. The video and pdf are one document. There are many formats you can place into a pdf, even Flash.
Open the pdf in Pro Acrobat:
Menu-->Tools-->Advance Editing-->Movie Tool
double click on the movie in the pdf. This should bring up a window called, Multimedia Properties. You will see the settings I used.
To place new movie in the pdf:
First place a poster frame in you movie to be used later.
Menu-->Tools-->Advance Editing-->Movie Tool
Draw a box in the pdf with this tool. Doesn't matter how big it is.
An Add Movie Box will pop up.
Select new content's compatibility media, check mark Acrobat 6...mpeg-4 won't work in an Arobat 5 setting.
Location Choose (choose file)...find your movie...Select...
Back in the Add Movie window, Content type...pick one, there many. Video-mp4
Then check Retrieve poster from movie...
Click OK.............
This will embed the movie into the pdf.
With the Movie Tool Double click on the movie.
This will bring up the Multimedia Properties Window again, here you fine tune your settings...
Settings Tab:
Here you can set how the movie plays; Mouse up, Mouse down, Page enter, Page focus, blah blah blah...All so at the bottom there an Edit Rendition Tab...Click on that and you can edit playback settings and a bunch of other stuff too.
Appearance Tab:
Boarder, Edit Poster Frame...blah
Action Tab:
Set Trigger, Mouse up...Blah blah
Set Action, Execute Menu Item, Run Javascript, Open Web Link...Blah..blah
Don't do a "Save"
Do a "Save As" This will flatten the pfd just like Quicktime does...
There a zillion things you can do with a pdf that will blow you away.
You know if you click on Help in the menu and pick "Complete Acrobat Help." Type in movie. It will tell you how to do all of this.
Wonder if h.264 will work...