They haven't done anything, they refuse to help or even acknowledge anything other than the usual BS about using the correct cleaning products and oils on the skin etc.
One of the major problems, this is for most people, is that they use their MacBooks to partially (70%+) fund the purchase of a newer model, when the time comes. That's all part of the Apple customer lifecycle. This breaks that circle leaving people unable to sell their MacBooks at a decent price, due to the damage on the display. This will literally knock £200 off the price of mine.
So I've decided not to even bother selling it to upgrade. I'm not upgrading. I'm waiting, to see what apple do. I may switch to a macbook air if that isn't having the same issues. I need a bit of power but it's not like I'm rendering stuff. I leave that for the workstations at my office (iMacs) Another thing we've had problems with (corners of display blackening) but I won't go off subject here.
I mentioned in another post.... I really do think this is caused by human oils on the fingertips.
If you're listening Apple; Your machines are made for human use, not just to perch in your shops looking awesome whilst people gawp over how pretty they look and play with photo booth. Us, industry professionals use your machines heavily on a daily basis. We're the ones that have been here since the start. It saddens me that you can't admit a flaw and help us out when we're the ones constantly marketing you by word of mouth.
My MBPr looked beautiful when I got it. I never get bored of ordering new MacBooks / iMacs and seeing them in their full glory in my home or office. I looked after it as I do with every Apple product I've bought for over 13/14 years, with great care and attention. I guess it didn't work because right now my macbook looks just dirty and ugly to be quite frank. I even took the measure of making sure my hands were washed and clean before using it to make sure the keyboards didn't get that horrible looking gloss after 2 months. Which they did anyway. One of my pet hates since the new keyboards (black) were launched.
Here's a pic of the stains or AG rubbed off on the top of my MBPr late 2013.
I run my own business, I use this laptop to visit clients with. If they see me with a macbook that looks all oily and messy they can quite literally judge me on that, and not hire my company. So each time I see a potential client and open my MBPr I do jokingly explain to them "Can you believe the AG display has worn off after just over 1 year, oh Apple, haven't their standards dropped recently hahaha" and so on". They usually agree.
Not only does it affect the macbook aesthetically, it also affects the light sensor, so if I have "automatically adjust brightness" on it is all over the place with every movement or shadow. The camera looks terrible so I can't FaceTime with it anymore.
I can't even begin to tell you how much I used to love Apple. I would be their best salesman to all my friends, family and clients, who mostly made the switch.
Now I just moan about them and moan about the lack of other choice I have. I really on the OSX / iOS eco system. I'm a graphic designer by trade (I run an agency), I know probably hundreds of shortcuts for photoshop, illustrator, indesign, after effects, lightroom.
With a revenue of 200 Billion dollars in 2014 AND a whopping 138 Billion Dollars surplus (money just sitting in a bank not being used) it's absolutely mind boggling why they wouldn't just fork out to fix this issue. Just to put things in perspective as it's so hard to visualise money at that scale. A million is equal to a thousand thousands (1,000 x 1,000). A billion is equal to a thousand millions (1,000 x 1,000,000).
To be honest, knowing Apple it's more about the fact they don't want to admit something is wrong with their product. it's always the "users fault" We're probably using our MacBooks wrong guys and girls, sorry get over it.
I just feel my excitement for buying a new apple product is diminishing because I know something will go wrong with it, the quality isn't there, the magic isn't there and most importantly the care isn't there anymore. Let's just hope something changes to help customers who've been affected by design flaws, because that's what they are and at these prices we shouldn't have to replace a laptop after 18 months.
Thanks for reading
James