Can "New" Corner Banner Be Removed From Movies and TV Shows?

After loading 7 seasons of The Big Bang Theory on iTunes 11, I see that iTunes has now slapped a Blue "New" banner on the upper right corner of all my new season titles of The Big Bang Theory (see attached photo) …. and I also see that after loading the TV Shows to my iPhone, that now the iPhone TVShow listing has a little blur indicator, showing the number of "New" episodes in each season.

The question is …. is there any way to eliminate the iTunes Blue "New" banner, thus also eliminating the blue oval notices on my iPhone as well?