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Helpful answers
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Apr 9, 2015 6:54 AM in response to Ulromeby Limnos,I suspect that most monitors have those adjustments on the monitor itself.
I have no iTunes purchases so I can't test, but I believe Quicktime should be able to play Apple movies and it has adjustment features QuickTime 7 Player: About A/V Controls - Apple Support
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Apr 9, 2015 9:45 AM in response to Limnosby Ulrome,Thanks for the rapid response to my enquiry.
I know that it’s possible to adjust the monitor’s performance via System Preferences but it is rather long-winded and I’d rather not alter the settings for the entire screen (and then have to change them all back once finished) when it’s only the video playback window that needs adjustment.
Since iTunes provides various options using the Equalizer for adjusting sound playback it seems rather odd that they don’t have a similar panel for video.
Regarding QuickTime.
Apparently earlier versions (such as 7) had picture controls but the current version (10.4) does not.
I assume Apple are phasing out QT whose development seems to have stopped - or rather gone backwards since it now lacks capabilities it once had - and intend in future to treat iTunes as their universal media player which no doubt makes sense from their point of view.
I wasn’t aware of the .m4v file type when I made my first and probably last video purchase via iTunes yesterday and didn’t realise that it would restrict my options for playback so completely.
The experience has really put me off buying any additional video from the iTunes Store.
Back to DVDs.