Make ordering an Apple Watch a positive experience
On April 10th I ordered an Apple Watch. I received a confirmation email of my order and then .... nothing. Well guys, you could have turned my order into a more Apple-like experience. Why would you not allow me to get more delivery info (e.g. latest week number for delivery) by letting me submit order details? Or why not send me an update mail every week, with more info on my new purchase? In that way you don't only inform me about the greatness of my purchase but also turn me into an Apple Watch ambassador. The good news: it is not too late yet!