Q: Naming credit cards in Apple Pay

The two cards must look identical in your wallet as well.  I guess you have dealt with this distinction before there was any Apple Pay.

You can make one the default card (Settings > Passbook & Apple Pay > Default Card).  Otherwise, there is no way to distinguish them, much as is true with the actual cards.

I have the same issue with the cards appearing identical in ApplePay.  They are both Capital One business cards.  In fact, in my wallet, they look completely different.  One is silver and has the "SPARK" logo on it and has a chip; the other is white, no chip and says "Capital One".  However, as converted to ApplePay, they look the same and only distinguished by the last four digits.

I too have been searching for a way to label the cards in my phone as "Business A" and "Business B". 

But I do like the suggestion of the sharpie on the screen...  It's just a bit too persistent.

I also have this issue - I have 3 cards from the same bank. 

Luckily one of them is a business card so this is marked as 'business' in the top right.  However the other 2 look identical.  In the 'real world' I used the sharpie method, but I think Apple should really add an option to put custom text somewhere on the card, or even upload your own image or draw on top of the existing one.

Au contraire, mon ami. Wells Fargo allows you to distinguish your cards for separate accounts with distinctive customized images. (I can tell you don't believe me, so I will refer you here: https://www.wellsfargo.com/credit-cards/design). I reach into my physical wallet and never have to look at a number to be sure I am selecting the right card. So, Apple Pay must have some feature in the future that allows one to distinguish cards for separate accounts.

Hope Apple add the ability to name your cards because it's driving me crazy having to remember which card is which... It's especially annoying when you have two bank accounts, one for your everyday spending (food shopping, going out etc) and the other one for monthly spending (train tickets, fuel, etc). I actually also have another account for work expenses to make sure I don't forget anything when claiming the money back from my boss...

If you would like Apple to consider adding an option to set custom names for payment cards in Apple Pay, you can let Apple know here:

https://www.apple.com/feedback/apple-pay.html

All feedback is read (although you should not typically expect to receive a reply).

You may also wish to provide the same feedback to your card issuer.

Done!

Also done. Please, people, let Apple know about this. It's driving me nuts - my otherwise-identical cards have a design that's very dark where the black text of the last-4-digits sits, and it's almost impossible to tell them apart.

There needs to be something visible at the top level "wallet view" to distinguish the cards. Frantically scrambling at the register to get the right card and accidentally canceling and all that is a real headache.