12" Macbook Retina bricked by SMC reset (!!!)

Bricked my brand new 12" Retina Macbook today...

Noticed this morning that the OS wasn't acknowledging that the charger was plugged in. The power source stated 'battery' and the battery was draining at a standard pace (41%). I checked the charger, switched outlets, etc. Nothing. Restarted the computer, nothing. Went through some standard troubleshooting and finally decided to reset the SMC. Pressed the keys, screen went immediately black... and that was that.

It won't turn on, not a blink, not a sound. No combination of keys will work, holding the power key won't work, no possibility of PRAM resets or anything of the sort, nothing will turn on with or without the power cable attached.

So, having had this machine for all of a couple of weeks, I now have a beautiful brick. On the phone with Apple support and all they can tell me is to 'take it into the store', which is a wonderful euphemism since all the stores are continually clogged up with people getting help for menial configuration issues and not a slot is saved for people with hardware problems. I'm frankly more annoyed at that than an experimentally tiny laptop going wrong.

...yeah it's perfectly reasonable for me to wait upwards of a week to take in my previously diagnosed (by you) hardware-faulty device... Beautiful.

Anyone having similar issues?

-Mistreated Power User.