Will iTunes ever offer lossless??

7digital, quobuz, google play and plenty of other mp3 sites offer 320 kbps or even FLAC worldwide, so why wont apple get with the movement, and offer everyone CD quality? and allow us to update our already purchased library to higher quality format, for a price of course...it ***** because sometimes something is only itunes exclusive, and apple wont stop being stingy and offer the best option possible! Why are we still being ripped off? I can buy the same album for the same price at google play or 7digital and get it in even better quality! WISE UP APPLE!