Akinayr wrote:
So here is my question. Haven't seen this anywhere yet. The only thing we use an icloud account for is itunes and apps.
Wrong. Wrong, wrong, and wrong. You use an Apple ID for iTunes and Apps. iCloud is a different animal entirely. An iCloud account is tied to an Apple ID, but it is NOT the same thing.
iCloud is used for syncing information (contacts, calendars, etc.) among multiple devices via the cloud. It is also used for services like FaceTime, and iMessage, PhotoStream, as well as FindMyiPhone and I'm sure a few other things I'm forgetting right now.
You do NOT need to set up the same iCloud account on multiple devices in order to access content purchased from iTunes and the app store using a common ID. There are multiple ways to deal with that.
iCloud accounts are personal. They should NOT be shared.