Macbook Retina Screen Scratch

I bought my Macbook Pro Retina 13 in just a month ago. I clean the screen regularly (it gets weird spots that are hard to remove). Today, I was cleaning my screen and i saw 4 little scratches 3 of them are about .5 cm long and the other is probably 1 cm. They don't affect the screens appearance when it is illuminated, but you can definitely feel the scratches. I tried toothpaste and an eraser but NOTHING! I just want my screen to be back to tip top shape *sigh*. Does anyone have suggestions? Has anyone had their screen replaced? If so, what did it cost? I reallyyyyy want to at least minimize the damage... ALL SUGGESTIONS WELCOME!

Thanks,

New Macbook Owner Who is FLIPPING Out (: