All keyers have a color sampler function to pull a key from whatever color you wish. Open all of the controls for the keyed and look carefully at the help section about the keyed effects.
Purple usually is quite difficult to key because the red and blue content appears in so many other pixels. You end up using two or three copies of the same clip with different masks and keys applied or you learn to use the advanced functions of the keying selectors and refiners.
from the FCPX Help system:
A challenging part of creating a good chroma key is shooting the chroma key video, and in particular, using a good, well-lit background that provides a uniform color to remove. A wide variety of specialized chroma key background options are available, from chroma key paint that includes highly reflective additives to chroma key cloth or paper sheets. Additionally, it is important to use the best camera you can access and avoid using a highly compressed video format such as DV or MPEG-2.
For the following examples, this woman will be keyed over a street scene. The light stands will be handled in Finalize the key.