Trying to read Apple Store Giftcard - "no pass available for this code"
I bought an Apple Store Gift Card online, when I tried to add to Passbook (from the email) I got a message saying "no pass available for this code". I spent almost 2 hours being sent round Apple support and in the end I was told that the type of voucher I had would not add to Passbook (even though there was a link on the email to do so!). I went into an Apple Store this morning to buy an actual Apple Store Gift Card, guess what, when I tried to scan the card into Passbook using my iPhone I got a message stating "no pass available for this code"... The guys in the Apple Store did not know why it was not working. They checked the card and it was fine.
Any ideas why Passbook is not working with Apple's own Store Gift Card??