iTunes won't open in 64 or 32 Bit Mode
iTunes gives me a prompt to start up in 32 Bit Mode via Finder preference. I click 32 Bit Mode in Finder but it won't start up, even when I restart my machine. I've run disk permissions to no avail. iTunes won't start up even though it did yesterday with no upgrades/changes since then.
Any thoughts?
OS X Yosemite (10.10.4)