Unable to Purchase iTunes Content

I'm getting the exact same thing. I contacted support, but they weren't able to help, or even do any diagnosis, look on their side to see if anything was wrong. I might as well have been talking to Siri. They need some actual technical support capability, not just an untrained person with the instructions to "Try rebooting your computer", "try a full uninstall and a reinstall". Which of course I did with no result other than I had to deathorise all my computers, and then I struggled for another half an hour to reauthorize this PC again before I could watch anything. I'm kind of tired of their application. I wish iTunes would join the 21st century and just have their store as a web site. Then I could have more than one tab open at a time, not have to put up with a circa 1980 user interface.

You'd think their customers not being able to make purchases would kind of be important to them.

Have you tried launching iTunes as an administrator by right-clicking it?

I haven't but will try. I note that their diagnostics show the op wasn't an admin, but I definitely am local admin on my PC.

I can purchase on Windows 10 and I see the same thing about not being an administrator. What security software are you using? AVG, Norton, McAfee?

I'm using windows defender, plus local firewall, plus standard router firewall.

I'm trying to purchase TV shows, using a $$ gift card balance, and I also have some annoying unused unwanted song credits that give a warning each time I try make a purchase (they have always done this though) - if any of these circumstances are related.

Nothing has changed on my side though. It was working, then v12, and it isn't working. I'm sure the issue is on their side, just like the wishlist that disappeared a week or so ago (as also noted on the forums) and then just showed up again finally.

I am having the same issue. I have done everything I can find on fixing this problem but nothing works, not even on Admin. It feels like this problem is not recognized by Apple that the issue is on their end. I have season passes and when I click on Available Downloads it says I have them all but I do not. I'm venting now... I stuck with iTunes/Apple because of all the devises I own. As my kids buy Samsung or other tablets maybe its time to join them. The customer services is poor so why continue to be loyal. I am forced to wait this issue out until Apple recognizes this is an issue, I really do not like this.

I can't understand why people praise them so much for their customer service. I've had nothing but bad experience after bad experience, hardware and software. Maybe I'm just unlucky. But for goodness sake, the iTunes application has always been an old fashioned abomination with just a pretty skin on it, and they really should just make the store a web site.

I don't know if you able to get this resolved but I was having the same problem. As of now I was able to solve this by doing the following.

Right clicked on the shortcut and clicked properties.

Under the compatibility tab, I set the compatibility mode to be Windows 7 and ensured the "Run this program as an administrator" was checked.

After launching iTunes, I was able to download content that I had purchased from my iPhone. I tested out renting a movie and the purchase was successful. Hope this helps anyone else with this problem.

Didn't work for me.

I think I have found what is causing it, at least for me. I installed itunes on a clean virtual machine, and logged in. I tried a purchase on this, and actually got a new message - one complaining about my billing credit card (even though I have plenty of $ credit). So it took me to my billing details page, and I had to re-enter my credit card expiry and CVV code. Then it started working for my original computer.

Thanks this one worked for me whilst waiting on the phone for Apple Tech to come back to me.