12 Replies Latest reply: Nov 9, 2006 3:29 PM by Odin_Tyralothe
rocknrollspider Level 1 Level 1
I am doing a paper on Apple Corporation and I called to ask them and a lady at corporate said "we dont comment on things like that". I asked if the meaning was secret and she said, "no we are a forward moving company and we dont talk about stufff like that." unquote.

I wanted to know the origin and meaning of how Steve Jobs or whoever picked an apple as the logo and why there is a bite out of the apple on the right side.

Anyone out there be so kind as to answer this iof you know--or care to venture a guess??? Jeff

Windows XP
  • rocknrollspider Level 1 Level 1
    sort of. AS far as the bite out of the apple, still not clear on that. Anyone else have any guesses. By the way, thank you for the link. That was very helpful. Jeff
  • BigAir Level 1 Level 1
    According to this website Jobs came up with the name of their new company Apple in memory of a happy summer he had spent as an orchard worker in Oregon. [Halliday, 1983, p. 205]

  • kEat0n Level 4 Level 4
    The name "Apple Computer"

    A lot of people wonder where the name "Apple Computer" came from, as it is a rather unusal name for a computer company.
    Steve Jobs came up with the name in early 1976. At the time, he was often visiting and working on a small farm friends of his owned. It was a hippie commune where Steve spent a few months of the year.
    When he returned from one of those stays, he told Steve Wozniak about his idea. Jobs probably was working on apple plantages. Or he just wanted their startup to be in front of Atari in the phone book. Or it was a tribute to Apple Records, the music label of the Beatles.
    Whatever the true origin of the name was, Woz knew instantly that they were going to be in trouble with Apple Records sooner or later. But as they were unable find a name that sounded better than Apple Computer, the name was chosen.
    Woz's worries turned out to be justified. Apple Computer, Inc. was sued by Apple Records over trademark violations in 1989. (for more on this see below)

    The Apple logo

    The first Apple logo was designed by Ron Wayne, co-founder of Apple Computer. It was rather a picture than a logo. It showed Sir Isaac Newton sitting beneath the famous Apple tree thinking about gravity.
    It was only used for the Apple I. Steve Jobs felt that it was too intellectual and it was almost impossible to put on computers as one could only recognize the details of the drawing when it was large enough.
    Therefore, in 1977 Jobs asked the art designer Rob Janoff to design the new Apple logo. The new logo had a simple shape of an Apple, bitten into, with the colors of the rainbow in the wrong order. The bite symbolized knowlegde (in the bible the apple was the fruit of the tree of knowledge) and the bite could also be pronounced "byte", a reference to computer technology.
    When Jean Louis Gassée was asked about his thoughts to the Apple logo he answered: "One of the deep mysteries to me is our logo, the symbol of **** and knowledge, bitten into, all crossed with the colors of the rainbow in the wrong order. You couldn't dream of a more appropriate logo: ****, knowledge, hope, and anarchy."
    In 1997, Steve Jobs decided to drop the multi-colored Apple logo and replace it by a solid-colored logo. The first Apple computers to feature the new logo were the new PowerBook G3s in 1998 (although they still featured both types of logos).

  • Bozz_2006 Level 3 Level 3
    if you plan on writing this paper for some academic capacity, i'd steer clear of any internet sources, ESPECIALLY wikipedia. wikipedia is to professors what kryptonite is to Super Man.
  • kEat0n Level 4 Level 4
    Just to clear things up:

    I didn't write the post above, I copied and pasted it from a link. There was lots of information on the link and I thought it would be easier to just copy and paste the important parts. I hope no one took this the wrong way

  • rocknrollspider Level 1 Level 1
    Keaton--thanks, man--yu da man!!!!!!!!!! Jeff
  • kEat0n Level 4 Level 4
    lol no problem!

  • kEat0n Level 4 Level 4
  • rocknrollspider Level 1 Level 1
    Thanks to everyone. Jeff
  • kEat0n Level 4 Level 4
    If my post helped or solved your problem, please mark it accordingly. It's a nice way of saying thank you in discussions-Thanks for helping the boards!

  • Odin_Tyralothe Level 1 Level 1
    There's a movie you can rent called "Pirates of Silicon Valley" that breifly looks at the orignins of Apple and Microsoft.

    It has its dorkey moments, but thats to be expected from a movie about computer history. Overalll, it is quite informative.