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How do I use one artwork to represent an entire show, without replacing everything?

I have two seasons of a show in iTunes that I purchased from the iTunes Store. I like the season 1 artwork better than the season 2 artwork and want that to show up in the "My TV Shows" menu. But the only way to do that seems to be replacing all the artwork from season 2 with the season 1 picture, which I don't want to do. Any solutions? (Mac OS X 10.11 El Capitan, iTunes 12.3.0.44)