Is it possible to sync a MacBook Pro with Windows PC?

I'm looking at buying either an iMac or Windows PC for gaming along with my photography work. Ideally I want to be able to transfer my images on the MacBook seamlessly. For obvious reasons I want an iMac but can get a more powerful and cheaper Windows PC. Is it possible to sync a MacBook Pro with a Windows PC through file sharing as you would if it was Mac-Mac?

Thanks,

Jonathan