Q: When apple pay will be available in Italy?

Hi

This is a user-based technical support community. No-one here can tell you about Apple's plans (whether, when, etc) and it is not allowed here to speculate. Your best solution is to keep checking Apple's website, including for any press releases:

http://www.apple.com/it/

http://www.apple.com/it/pr/

If you are keen to see Apple Pay launch in Italy, you can also let Apple know directly here:

https://www.apple.com/feedback/apple-pay.html