How to view detailed analytics?

When testing locally, iAd Producer will show me all kinds of useful analytics like which buttons were tapped, the activation of an iTunesStorePagePresent, etc...

But when I visit my workbench, all I can see for other users are general things like "number of taps" and how much time the user spent viewing the ad.

How can I see the detailed analytics for things like how many times EACH button was tapped, and how many times the iTunes store page was presented, out in the wild?