Apple TV asks for my iTunes password to play purchased movies or music

I'm linked to my iTunes Match via home sharing. After a couple of days after receiving the Apple TV, the password was requested for my Apple ID whenever I played a movie, tv show or music from icloud based account. it did this repeatedly for every tune or movie or TV episode.

LIke yourself the only cure was to do a complete reset of Apple TV.

A couple of more days went by and it started again and it started after I purchased a movie. Put password in which is normal when purchasing. But when I tried my already iTunes match content again it would ask for password all the time.

In my case the password triggers when I purchase.

I bought a movie last week but this time I didn't play it straight away, not until day after and it didn't request my password and ever since then, 'touch wood' 5 days later it's never asked for a password whenever I play a movie, tune or TV episode.

I'm having the same problem.

Seemed to be working fine at first.

I enabled restrictions today with music set to block explicit content.

Later when I tried to play some of my daughters (non explicit) music, it asked for my password.

I though, OK, maybe it needs to update my credentials, but then it started asking before any track.

At one point I hit cancel and the whole thing locked up. The menu and home buttons wouldn't work. I had to unplug the unit to restart it.

I really don't want to re-set the whole unit back to factory and it seems that perhaps even if I do, this problem could return anyway.

I hope Apple is aware of this and planning to fix it in an update soon.

I have this exact same issue. I set up restrictions out of the box and have not tried a reset (or a new device) - came to this forum first. This needs to be resolved ASAP Apple!

I'm also experiencing this problem and it's pretty bad. Doing a full factory reset fixes the problem until I add passcode restrictions. again.

I am also having the same issues. Hope this is fixed soon. Had to fallback to our ATV3 :-(

Yes, like you, my new Apple TV is asking for my password before playing any purchased movies (haven't tried music). Thinking of temporarily switching back to our ATV3 until a fix is in.

This has been happening with me.

I set up the ATV using the bluetooth "tap your phone to the device" trick, which pre-loaded my iTunes ID. It seemed to work, then I loaded up a few other apps and got them all logged in, then realized that I couldn't play music or watch any pre-purchased TV shows or movies without being asked for my iTunes password over and over.

I tried signing out and back in again, didn't work. Tried wiping the device and starting over (full reset), it worked for a little bit, then stopped again (maybe after a day? maybe less...) I've tried different iTunes accounts (one I use for work and has virtually no devices associated with it) so it's not a "too many devices" thing or account problem.

I also noticed that when I pulled the ethernet cable, it didn't have my WiFi network setup, though I thought that should've been transferred during the initial "tap the phone" setup. (it's possible that since I was using wired ethernet, it didn't bother setting up WiFi).

This is, to say the least, incredibly frustrating, and makes the device pretty much unusable when trying to view any purchased iTunes content.

The minor tvOS update that came out earlier today didn't fix it, either.

I've even tried changing the App Store password settings, such that it never requires a password, or only every 15 minutes, etc., though that should't be applicable to watching pre-purchased content (and wouldn't be viable anyway, because then all apps would be available for purchase all the time). Also, no luck.

[reposted from a similar, but much shorter, thread]

I've done a full wipe of my device several times and I'm 99% positive it happens the moment that enable restrictions. I'm not 100% sure which restrictions are doing it, but that's when it begins.

Is this fixed by the update that just came out?

Some have said that it doesn't... But I'm too nervous to try it for myself. I don't want to have to set up the device completely from scratch again.

I updated last night and it did not resolve the problem.

It doesn't affect third party apps, we mostly use netflix and other video apps.

I can't (won't) use the music app until this is fixed but I can just use my phone and airplay it anyway.

Same issues here! As soon as I enabled restrictions it started asking me for my password every time I played a movie that was ALREADY purchased. On my previous AppleTV all I had was a four digit code, and I loved that ! I hate having to input my entire password every single time.

<Edited by Host>

Same problem for me, trying to reset Apple TV 4 times. When enable restrictions, Apple TV start asking for password.