Hi RonenM,
I see that you are experiencing an issue with your Apple TV. Here is an article for you that will help you address this issue:
Check the light on the front of your Apple TV:
If there's no light, try these steps. After each step, see if your Apple TV will turn on:
- Unplug the power cord from your Apple TV. Wait 30 seconds, then plug it back in.
- Plug the power cord into a different power outlet or power strip.
- Try using a different Apple TV power cord, if you have one.
- Restore your Apple TV from your computer.
If your Apple TV still won't turn on, contact Apple Support or take your Apple TV to the nearest Apple Store.
Get help with audio, video, or power on Apple TV - Apple Support
https://support.apple.com/en-us/HT200197
Thanks for being a part of the Apple Support Communities!