Q: Can I use ApplePay for site membership?

I was curious the "fine line" for ApplePay acceptable usage. I wanted to use ApplePay with Stripe to allow users to subscribe to my website. The website includes all digital services (no products) and some are saying its ok for "club memberships" and some say no.

Is there a consensus on when and where to use ApplePay? Its so darn easy with Stripe to do subscriptions, I just wanted to have ONE payment method for web and my app.

Thanks,