I've run into the same thing and sent feedback to Apple about this. Asking for it is absurd as it doesn't make the transaction safer by store, it may make the transaction less safe for us (I'm not sure but would like to hear from Apple about that.) and it certainly makes using ApplePay more time consuming than using a credit card directly.
I told Apple that if they didn't stop this nonsense they are going to lose business because instead of making things easier than using a credit card, it's become hard to use than credit cards.
I surely wish Apple was monitoring this thread and would have someone chime in with an answer to this.
If this persists, I'm going back to direct credit card use with chipped cards and dump ApplePay due to its inconvenience.