It's a new display setting in iOS 9.2. When cell coverage is weak the phone increases its output power in an attempt to maintain a connection. A weak signal uses 10 times as much energy as the strongest signal, so it can drain a battery very fast if you are on a call, and it will still drain the battery when not on a call because the phone periodically reports its location to the network so an incoming call can find your phone. To further complicate things, if you periodically lose signal completely the phone sends a "where are you?" page to the network to reconnect. This is sent at full power. If there's no response it repeats the request periodically, with longer and longer waits between pages. However, if it reconnects and then loses the connection frequently, the pages are sent frequently without the longer waits, again draining the battery.
All cell phones work this way, including the iPhone. In the past all of this happened behind the scenes, so you didn't know about it other than the fact that your battery doesn't last as long in a weak signal area. With iOS 9.2 (and possibly 9.1) the Battery monitor now tells you about it. You will only see it if it uses more than 1% of your total battery usage.
Also, note that the battery display is a percentage of a percentage. That is, that 60% means 60% of the total battery usage over the past 24 hours, not 60% of the battery's capacity. So if your phone used 50% of the total battery capacity (the top bar display says 50%) that means that "no cell coverage" used 60% of 50%, which is (0.6 x 0.5) 30% of the total battery usage for the period.
ADDENDUM: If you tap on the display at Settings/Battery it will display the actual time that each app consuming energy spent running in foreground and background.