Nubz N provided the Apple link for the instructions and Terminal command that's used.
Make sure the Install OS X El Capitan.app file is in your /Applications folder. And you have an 8GB or greater USB thumb drive that is formatted as OS X Extended (Journaled) with the GUID partition table. When using the command below, replace MyVolume with the volume name of your USB thumb drive (e.g. Untitled). Run the command below from an account that has administrator rights and post your results here so we can see what may have gone wrong.
Open Terminal and copy/paste the following replacing MyVolume with your USB thumb drive volume name:
sudo /Applications/Install\ OS\ X\ El\ Capitan.app/Contents/Resources/createinstallmedia --volume /Volumes/MyVolume --applicationpath /Applications/Install\ OS\ X\ El\ Capitan.app
Here are my results. It take awhile to run:
administrator$ sudo /Applications/Install\ OS\ X\ El\ Captian.app/Contents/Resources/createinstallmedia --volume /Volumes/Untitled --applicationpath /Applications/Install\ OS\ X\ El\ Captian.app
Password:
Ready to start.
To continue we need to erase the disk at /Volumes/Untitled.
If you wish to continue type (Y) then press return: y
Erasing Disk: 0%... 10%... 20%... 30%...100%...
Copying installer files to disk...
Making disk bootable...
Copying boot files...
Copy complete.
Done.