Ignore - delete - do not click on anything; do not call and do not enter any identifying/personal info. It's a scam.
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text messages are the "next wave" of SCAMs (after emails)
Phishing & Other Suspicious Emails - Apple Legal
Identifying legitimate emails from the iTunes Store - Apple Support
Identifying fraudulent "phishing" email - Apple Support
Report iMessages that look like spam or junk - Apple Support
I am unsure where the iMessages reporting link goes... you could double report using email from the last link AND reportphishing@apple.com
More like an old wave making a comeback.
Possible Scam?