ICE (In Case of Emergency)

This already exists.

Set up your Medical ID

To make your important health information accessible in case of emergencies, you can set up a Medical ID on your iPhone. To add emergency contacts and health information like your birth date, height, and blood type, tap Medical ID > Edit.

Turn on Show When Locked to make your Medical ID available from the Lock screen. In an emergency, this gives people who want to help some important information, like the emergency contacts that you've entered.

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Its in the bottom right hand corner.

Calls can be placed to your emergency contacts from the phone without a passcode.

Actually, as the iPhone is the most popular phone in the world, there probably isn't a first responder around who doesn't know about it.

The "process" is bring up the login screen and tap "Emergency". I admit there may be people who don't know how to display the login screen, but they probably wouldn't know how to find ICE either.

As far as setup is concerned, it does require reading the manual, or at least the "Getting started" web page. But again, that would be required on any phone.

You can tell Apple directly at the link below.

http://www.apple.com/feedback/iphone.html

As someone who just took a first aid training course... this was covered.

You'll be happy to hear that the London Ambulance Service includes this in it's training as well.