New Itunes 64 version still not playing video

I haven't been able to play movies on itunes for quite some time. Today after launching itunes I got a prompt saying my video card was too old and i needed this version. First my video card is a GTX 950. How is that old? I went ahead and installed the new version as directed. Restarted pc, launched itunes and still no movies. It brings up the spash screen that says play , extras etc. I hit play and black screen and itunes becomes really unresponsive. What gives? My pc is as up to date as windows 7 64bit can get. More than enough room on all my hardrives, 16gb ram everything is HDCP compliant / capable.