Q: Can i use something other than password for apple store

Ignore.

If you have an iPhone or an iPad, you can download Apple's Remote app. Once you pair it with your ATV, you can use the app to type in passwords, searches, and generally operate the unit. The app is free.

HI Rysz ..

I wasn't aware of the app. You're a genius. That has to be one of the most useful Apple apps EVER. I dreaded entering data for the Apple TV.

Thank you!

It's a life saver when you browse looking for something to watch or buy. AND you can use it to control iTunes on your Mac, too.

In addition and perhaps a little easier, you can speak the password into the siri remote. In my experience it works very well.