Q: I tunes wont start in windows 10

I have just replaced the HDD on my lap top and installed Windows 10, I installed iTunes without any problems however it will not start.

The iTunes icon appears on my desk top and program list and nothing happens when I try to open.

I've removed and re-installed and still no luck.

I used ITunes on this lap top previously when it had Windows 7 without any problems.

Is there a problem with compatibility, is there a fix?

I have searched and cant find anything that works.

Any simple advice would be appreciated.