Where can I find a definition of "sufficiently compressed" as it is used in this article?

The reason I ask is that I want to develop a custom preset in Handbrake and request presets in other apps. Here's the article:

Add video or audio to your books in iBooks Author - Apple Support

MacBook Pro, OS X El Capitan (10.11.6)

Posted on Aug 2, 2016 6:58 AM

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Where can I find a definition of "sufficiently compressed" as it is used in this article?

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