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Helpful answers
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Sep 22, 2016 5:30 PM in response to shabz89by Jonathan UK,Hi
It is not possible to redeem a gift card and have the value "put on Apple Pay".
Apple Pay is a payment service that charges all transactions to a selected, linked payment card (such as a credit card or store card).
If you mean that your iTunes account has store credit (including iTunes Store Gift Cards and Gift Certificates), then yes - that can be used for in-app purchases.
More information:
Payment methods that you can use in the iTunes Store, App Store, and iBooks Store - Apple Support