Item not eligible for refund

Purchases are considered final, if you are using the 'report a problem' page to contact iTunes Support (http://reportaproblem.apple.com) you could try one of the following instead :

https://support.apple.com/contact or

https://www.apple.com/emea/support/itunes/contact.html

As per the terms of the iTunes store, all sales are final.

Unless the movie has some type of issue or is impossible to download, the iTunes store is under no obligation to grant you a refund for it.

http://www.apple.com/legal/internet-services/itunes/us/terms.html

You can try contacting the iTunes Store support staff and see if they can offer you a refund:

https://www.apple.com/lae/support/itunes/contact.html