To be active on your network the Printer needs to know its IP address and the password for the network. This also tends to work better when a manual IP address is assigned and is "out of line" with the ones given out automatically by your Router, to avoid collisions.
Do not use the last address in the range (typically .255) -- it is a magic address used for broadcasting to all devices.
assigning the IP address may be done through he printer's "front panel" or with a manufacturer's Utility. HP Printers will sometimes display their current IP address on the "test" pages, and then you may be able to enter that IP address into a browser to talk to them.