Hi,
I will start again
Messages was made by adding the iMessages account to iChat and changing the name.
At that time you had a Format and a Video menu before you got to the Help menu.
Since and more so in Version 9 in El Capitan some of those things have changed (been removed)
It has been some while since we have be able to change the Font - now a limited choice in the General Section of the Preferences.
We cannot use different coloured balloons.
We cannot change the size of the font much either, let alone colour it like we could before.
The most recent change was the iChat Video and Audio Chats along with the in-app Screen Sharing that was linked to a VNC connection with a connected Audio Chat.
To be clear the "iChat" method to starting a Video chat was to use either a Buddy list and the Green icons or the list and the icons at the bottom.
Older version pic

Current Buddy List

The icons remain at the bottom of the Buddy Lists but are not active.
Along the way we have lost this "iChat method" and only have access in an iMessages chat to outside (Messages) apps invoked from the Details option.
Current Buddy list in full

No Buddies Menu options

Only FaceTime (outside app) and the Screen Sharing invokes the outside called Screen Sharing app.
As you can also see there is no Video Menu.
If you were using AIM to AIM to Jabber to Jabber (including Google Talk IDs) to Video Chat or Screen Share you can no longer do it.
The Main window with Details Drop down showing in a AIM chat

So ... Contacts (iMessages chats) will sort of do Screen Sharing by invoking an outside app.
You're then restricted to using the ID you use in iMessages.
In will do the same for Video and Audio Only chats by Invoking FaceTime (like it has for some while in version 8 in Mavericks and Yosemite - call it cross over if your being polite or confusing two style video and Audio chat plus Screen Sharing options if you are not being polite).
Buddies.
AIM, Jabber and Bonjour connections.

9:13 pm Monday; April 24, 2017
iMac 2.5Ghz i5 2011 (Sierra)
G4/1GhzDual MDD (Leopard 10.5.8)
MacBookPro 2Gb (Snow Leopard 10.6.8)
Mac OS X (10.6.8),
iPhone 6 iOS 10.x and an iPad (2)