Itunes says i have to set up phone as new or restore from backup
when i connect my iphone 6 to my pc via the apple usb cable it will not let me sync my phone so i can add music etc. it always says to set up as new or restore from a backup. I'm using all the latest software and correct cable etc. I've checked everything is updated.
iPhone 6, iOS 10.3.2, windows 10 with latest itunes