Hi
With the "Hold to Auto Call" option enabled, Emergency SOS activates if the side button is pressed and held down:
About SOS on Apple Watch - Apple Support
It is possible that you are activating the feature accidentally. If so:
It may help to adjust how you are wearing your Apple Watch:
- If your Apple Watch is worn too close to your hand, then the side button may be pressed and held down by the back of your hand when flexing your wrist.
- It may help to wear your Apple Watch a little further up your arm.
- It may otherwise help to wear your Apple Watch with the buttons on the other side and/or on your other wrist:
- To change the configuration: on your iPhone, in the Watch app, go to: My Watch (tab) > General > Watch Orientation > choose the preferred wrist and side for the buttons.
To turn off the "Hold to Auto Call" option, if desired:
- On your iPhone, in the Watch app, go to: My Watch > General > Emergency SOS - turn off Hold to Auto Call.
The following steps may otherwise help (check after each):
If you have not yet done so, it may also help to update your iPhone and Apple Watch to the latest software, starting with your iPhone:
Close the Watch app and restart both your iPhone and your Apple Watch:
- To close the Watch app on your iPhone:
- Double-click the Home button, then swipe up on the app preview.
- Turn both devices off together, then restart your iPhone first:
Unpair and re-pair your Apple Watch:
If the issue persists, then I suggest that you contact Apple Support (mail-in service may be available, if required), make a Genius Bar reservation or visit an Apple Authorised Service Provider with a view to arranging for your watch to be inspected and, if recommended, serviced: