Is this genuine email from apple support? Should I proceed?

Aside from reporting this using the link Fox provided if you look closely you can see the opening and closing of the email are dead giveaways

Dear Customer,

Sincerely,

The iCloud Team

Apple would use your name, and sign it with a bit more professionalism.

also

log into your Apple

account

there is a line break where you in there that's very amateurish.

the absolute giveaway would be the link. it's a direct link to a website that will expire in 24 hours, there are no directs in whatsoever. Not that Apple would do this but if you saw apple.com/userid=123456790.%$0123.aspx or something that remotely looks like that it might be a link that would expire but "appleid.apple.com" is the name of a real website and Apple would not "expire it in 24 hours"

Despite the URL looking "legit" it's not at all

if you roll over appleid.apple.com you could get a variety of links

appleid.apple.com

at the bottom of your screen the destination should appear to the actual URL

For the most part last word before the .com is the actual destination

e.g.

support.apple.com is "apple.com"

apple.appleid.support is "support.com" whoever they are.

there are exceptions to this and there are flaws to redirect you somewhere else so this little bit of info I'm giving you hopefully will aid you in detecting and avoiding these scams going forward and maybe helping someone else in the future. Good luck!

It's a very clear phishing attempt.

1. Apple will never address you as "Dear Customer". They have your name and will always use it in all communications with you.

2. The sentence structure and grammar are clearly not what Apple would use. Really stilted and awkwardly constructed sentences and really poor usage of word tenses.

3. Apple will never threaten with permanent blockage of your account. They may disable it, but will never permanently shut it down and never impose a deadline to comply.

Ignore the email and delete it. You can forward it to Apple's phishing mail address for their consideration.

No that is not genuine.

Unfortunately that sort of thing is becoming fairly common. Avoid phishing emails, fake 'virus' alerts, phony support calls, and other scams - Apple Support