Can't see App Store logo on my Apple TV after reset

your appletv likely don't have an internet connection go into the settings and set it up to connect to your wifi network'

Hi Metsuba. Is there any chance that you have Restrictions that prevent using the app store?

Many thanks for your quick reply, I do have internet connected, Ethernet, RJ45 cable and not by wifi

Yes, but are you sure it's working, are you able to log into iTunes and view trailers etc?