Blue Screen/Critical Process Died on Windows 10 setup (2017 Macbook Pro 15" w Touchbar)

I have a brand new fully up to date Macbook Pro 15" 2017 with touchbar.

I downloaded Windows 10 Anniversary edition (Win10_1607_English_x64.iso) from the Microsoft website.

I ran BootcampAssistant, partitioned a healthy amount of space (100GB) and ran the setup. The setup appears to succeed, but when it reboots I get this screen https://imgur.com/a/8SmiA. The error is "Your PC ran into a problem and needs to restart". Stop Code: CRITICAL PROCESS DIED.

The laptop will continue rebooting forever every ~20s until I hold the option key and force it to restart in OSX.

Anyone has any ideas, it'll be a great help thanks!