What is Apple's Mission Statement?

Apple_Pro. wrote: "What is Apple's Mission Statement?"

"We believe that we are on the face of the earth to make great products and that's not changing. We are constantly focusing on innovating. We believe in the simple not the complex. We believe that we need to own and control the primary technologies behind the products that we make, and participate only in markets where we can make a significant contribution. We believe in saying no to thousands of projects, so that we can really focus on the few that are truly important and meaningful to us. We believe in deep collaboration and cross-pollination of our groups, which allow us to innovate in a way that others cannot. And frankly, we don't settle for anything less than excellence in every group in the company, and we have the self-honesty to admit when we're wrong and the courage to change. And I think regardless of who is in what job those values are so embedded in this company that Apple will do extremely well." — Tim Cook, then COO (Chief Operating Officer, 2009, during a conference call with investors.) [Source]

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This is a user to user technical support forum, and Apple does not participate here. If you wish to know something like that, I suggest you go to Apple's public relations page here, Newsroom - Apple

You can also use this link to find contact information for Apple. Contact - How to Contact Us - Apple

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